Jul 31
Yahoo Testing New Query Refinement Tools
Yahoo's new Search Assist goes beyond existing query-suggestion to offer related categories gleaned from the top 20 pages of search results.
Jul 30
Planning your Search Strategy for the Latino Market
We present recommended preparation strategies by established SEMs in the Latino arena, along with a resource list of how and where to start your own Latino search marketing and optimization strategy.
Why Widgets Matter
Call them gadgets mini-applications or badges but widgets are becoming more and more popular with both consumers and advertisers. They give users a way to interact with your brand and your content far beyond your web site. Keep reading to find out more about these useful bits of code and why they may spawn a small revolution in the way we use the web….
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Implementing your Search Strategy for the Latino Market, Part 2
In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical search services, and Latino ad and social networks.
Nielsen/NetRatings Focuses on Total Minutes
In a move that had many in the industry wondering whether the page view is dead Nielsen NetRatings added the Total Minutes and Total Sessions metrics to NetView its syndicated audience measurement service. Is this the best way to measure the popularity of a web site And what does it mean for site owners advertisers and web surfers …
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Wiki, Wiki
Wiki is a Hawaiian word meaning quick but that s not how it s used today. Now it refers to web sites which allow users to create and edit ALL the content on said site. Keep reading to find out why you need to pay attention to this trend….
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Search Engine Forums Spotlight
Found in the search marketing forums: How Expanded is Yahoo Advanced Match; ECommerce SEO; 10 Rules to Follow to Ensure Usability; and more.
Jul 27
Search Engine Forums Spotlight
Found in the search marketing forums: How Expanded is Yahoo Advanced Match; ECommerce SEO; 10 Rules to Follow to Ensure Usability; and more.
Implementing your Search Strategy for the Latino Market, Part 2
In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical search services, and Latino ad and social networks.
Yahoo Testing New Query Refinement Tools
Yahoo's new Search Assist goes beyond existing query-suggestion to offer related categories gleaned from the top 20 pages of search results.
Search Engine Forums Spotlight
Found in the search marketing forums: Lifetime Value of PPC; CTR or Conversion Rate; Is Usability Part of the New SEO; and more.
Planning your Search Strategy for the Latino Market
We present recommended preparation strategies by established SEMs in the Latino arena, along with a resource list of how and where to start your own Latino search marketing and optimization strategy.