Sep 17
Video Search Engine Basics
For many, it’s tempting to think that video search engines may not represent a great opportunity for SEO, but there is plenty of evidence that show this is not the case.
Sep 16
Comparing Web Analytics Packages
Stone Temple Consulting’s 2007 Web Analytics Shootout takes a comprehensive look at seven top Web analytics tools.
Yahoo`s Latest Reorganization
When Jerry Yang and Susan Decker took over the chief executive officer and president positions at Yahoo ousting Terry Semel everyone knew that it was just the beginning. Big changes for management and organization lay in the very near future for the venerable search engine. In this article we ll take a look at those changes and consider Yahoo s future….
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The Paid Links Debate: Shades of Gray
The arguments between search marketers and search engines about what constitutes a paid link, and whether it should matter, is a complex and emotional subject. Let’s try to put it in perspective.
Google Wins Trademark Dispute
American Blind and Wallpaper Factory agreed to settle its four-year-old trademark dispute with Google out of court. American Blind had filed one of the first trademark cases revolving around Google s AdWords practices concerning trademarks but it wasn t the last and there are more in the works. Don t expect the search engine giant to change its behavior any time soon however….
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Search Engine Forums Spotlight: September 7, 2007
Found in the search marketing forums: New Features to be Added to AdCenter; Recreating a Campaign; Top 100 SEO Tips; and more.
Search Engine and Marketing News Roundup
There is always something going on in the search engine field whether it s new acquisitions new studies or new approaches to marketing and advertising. This article takes a look at four recent stories purchases by Yahoo and AOL Facebook s new transparency to search engines and a potentially distressing report from Jupiter Research about viral marketing….
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Sep 15
SEO Tips to Avoid Critical Mistakes
This article outlines three tips to help the budding web site marketing guru avoid some of the horrific and damaging SEO mistakes made by so many web designers. If care is taken to develop a good SEO plan at the outset much pain is saved later….
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Laying the Foundation for Paid Search Success in Large Organizations
In most large organizations, a unified, integrated approach to paid search marketing will have a stronger financial impact if centrally managed.