search engine marketing

Trademark Law – What Search Marketers Should Know, Part 1
Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike.

Newsletter Nightmares
Newsletters are a fine thing. They help you keep in touch with your customers and remind them how much they enjoy your products. With your brand fresh in the mind of your subscribers they re more likely to buy from you again assuming you manage the relationship correctly….
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Developing a Training Plan for In-House SEO
As quickly as the search industry moves and changes, the need for SEO training is ongoing. Without providing the proper tools and training, a company will struggle to be successful at SEO.

Zude Offers New Technology in Social Networking
The past couple of years have been such a fertile period for social networking ideas that words like revolutionary should be demanding hazard pay. But Fifth Generation Systems has been causing enough buzz to make one wonder if there s more than mere hype behind it. Indeed at least one observer has described the company s latest project as THE web of the future….
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Bigger Not Always Better in Social Media
While many social media marketers focus on the big social sites, there can be hidden treasure in smaller “micro communities.”

Search Engine Forums Spotlight: October 19, 2007
Found in the search marketing forums: Measuring Cup; Is Google Weighting Clicks on SERP Entries More Highly in its Algorithms?; Link Building Campaign Imminent; and more.

Highlights from the SEW Blog: October 15-19, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Will the Revolution in Mobile Search be Televised?
CBS Mobile is teaming up with Medio Systems to add mobile search capabilities and search advertising opportunities to CBS Mobile sites. Is this "the shot heard round the world" of mobile search?

Highlights from the SEW Blog: October 15-19, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Highlights from the SEW Blog: October 8-12, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Trademark Law – What Search Marketers Should Know, Part 2
Here we cover important tips and tactics by online intellectual property attorneys and legal counsels for the search engines, for both protecting your own trademark material and respecting the trademarks of others.

Zude Offers New Technology in Social Networking
The past couple of years have been such a fertile period for social networking ideas that words like revolutionary should be demanding hazard pay. But Fifth Generation Systems has been causing enough buzz to make one wonder if there s more than mere hype behind it. Indeed at least one observer has described the company s latest project as THE web of the future….
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Bigger Not Always Better in Social Media
While many social media marketers focus on the big social sites, there can be hidden treasure in smaller “micro communities.”

Search About to Upset the Political Applecart
Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off.

Blind Student Hits Target with Class Action Lawsuit
Using alt tags on your web site is good for SEO purposes and improves site accessibility. If you need another reason to convince you or your clients to use alt tags how does avoiding a lawsuit strike you Discount retailer Target found itself on the wrong end of one early last year that just received class action status thanks to the inaccessibility of its web site to certain users….
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Trademark Law – What Search Marketers Should Know, Part 1
Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike.

How Offline Messages Influence Online Behavior
You own a web site and you optimize it for the search engines. You may also do some offline advertising. This means that you probably wonder if your offline messages are inspiring potential customers to search for you and find your web site. Fortunately iProspect and JupiterResearch wondered the same thing….
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