Apr 30
Legal Tides Changing for User-Generated Content
Many civil libertarians will tell you that there were certain problems with the 1996 Telecommunications Act but there s one part of it that every ISP and owner of a UGC-based web site loves. Now two rulings threaten to weaken that part of the Act. Should you be concerned …
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Highlights from the SEW Blog: April 14-18, 2008
Featured posts to the Search Engine Watch blog in the past week.
Print Journalists Optimistic…Or Not
A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results?
Basic SEO: What Search Engines Hate
In my last article I went over a few of the things that search engines love. Now I ll finish up the discussion with an article on what they absolutely hate which includes everything from clutter to cookies. So if you re in the mood to build a website grab your pen and paper and start taking notes because this article will offer some of the most important tricks of the trade….
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Apr 27
Is Search Recession-Proof?
While online advertising will probably suffer if there is a recession, I predict search will be the last place from which marketers pull their ad dollars. Paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.
Think Like a Searcher to Increase Your Traffic
SEOs and site owners fight hard to get a top position on the search engine results pages for their chosen keywords. But that s only half the battle at best. If you ve optimized your way to the top but still aren t seeing the traffic and conversions you hoped for keep reading….
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Apr 23
Blended Search Results Change Searcher Behavior
Search marketers received more evidence this week that universal or blended search results are changing searcher behavior. If you’re not yet optimizing your news, image, or video content, you need to start.
Highlights from the SEW Blog: April 14-18, 2008
Featured posts to the Search Engine Watch blog in the past week.
Is Search Recession-Proof?
While online advertising will probably suffer if there is a recession, I predict search will be the last place from which marketers pull their ad dollars. Paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.
Search Engine Forums Spotlight: April 11, 2008
Found in the search marketing forums: AdWords Live on Yahoo; Can a Web Site Compete; Is PPC Irrelevant; and more.