search engine marketing

Social Search: It’s Time For Monetization
Contrary to popular belief, social marketing doesn’t have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology — in real time and without any bias — than the one that organically grows on your site.

Search Engine Forums Spotlight: April 4, 2008
Found in the search marketing forums: SEO Standards; SEO at University; Good CMS for Easy SEO; and more.

Barack Obama is Rocking the Youth Vote
Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different.

Legal Tides Changing for User-Generated Content
Many civil libertarians will tell you that there were certain problems with the 1996 Telecommunications Act but there s one part of it that every ISP and owner of a UGC-based web site loves. Now two rulings threaten to weaken that part of the Act. Should you be concerned …
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Is Search Recession-Proof?
While online advertising will probably suffer if there is a recession, I predict search will be the last place from which marketers pull their ad dollars. Paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.

Highlights from the SEW Blog: March 31 - April 4, 2008
Featured posts to the Search Engine Watch blog in the past week.

Search Engine Forums Spotlight: April 11, 2008
Found in the search marketing forums: AdWords Live on Yahoo; Can a Web Site Compete; Is PPC Irrelevant; and more.

Highlights from the SEW Blog: April 14-18, 2008
Featured posts to the Search Engine Watch blog in the past week.

Responding to Negative Publicity Online
In a previous article I talked about online reputation management. I explained why it s important to monitor your reputation online and how to do it. I also discussed what you should already be doing to manage your reputation. In this article I ll describe what you should do when the worst happens….
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Legal Tides Changing for User-Generated Content
Many civil libertarians will tell you that there were certain problems with the 1996 Telecommunications Act but there s one part of it that every ISP and owner of a UGC-based web site loves. Now two rulings threaten to weaken that part of the Act. Should you be concerned …
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Search Engine Forums Spotlight: April 11, 2008
Found in the search marketing forums: AdWords Live on Yahoo; Can a Web Site Compete; Is PPC Irrelevant; and more.

Blended Search Results Change Searcher Behavior
Search marketers received more evidence this week that universal or blended search results are changing searcher behavior. If you’re not yet optimizing your news, image, or video content, you need to start.

Social Search Gets Going
Search has evolved from a way to address the fundamental challenges of finding a particular item, to become a method of finding the most relevant content out of a sea of possibilities. There are benefits for users, publishers, and advertisers to bring a social element to site search.

Search Engine Forums Spotlight: April 4, 2008
Found in the search marketing forums: SEO Standards; SEO at University; Good CMS for Easy SEO; and more.

Making Social Media Optimization Work for You
Social media optimization is the art of using social web sites to promote your business or organization. If you do it right you can attract thousands of visitors to your web site to say nothing of the number of links. This article will explain SMO and offer some tips….
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Creative Advertisements: Psychology of Winning Ads
This is the second part of the two-part series on creative advertisements. Thanks for tuning in. In this segment we re going to focus on the psychology of winning advertisements. The theme of the article is recognizing the ingredients for success which when combined can turn a so-so advertisement into a huge seller. Now where you apply your newly learned skills is totally up to you whether it s to create the marketing campaign of a multinational corporation or just to edge up the popularity of your personal site….
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Social Search: It’s Time For Monetization
Contrary to popular belief, social marketing doesn’t have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology — in real time and without any bias — than the one that organically grows on your site.

Blended Search Results Change Searcher Behavior
Search marketers received more evidence this week that universal or blended search results are changing searcher behavior. If you’re not yet optimizing your news, image, or video content, you need to start.

Social Search: It’s Time For Monetization
Contrary to popular belief, social marketing doesn’t have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology — in real time and without any bias — than the one that organically grows on your site.