May 31
SearchDay: Google Sitelinks - The Good, the Bad, and the Ugly
Today’s search engine marketing news and opinion: Google Sitelinks - The Good, the Bad, and the Ugly; Training Your Search Marketing Employees; Taguchi Sucks for Landing Page Testing; and more.
SearchDay: Need Sitelinks? Show Google Your Site Is Useful
Today’s search engine marketing news and opinion: Need Sitelinks? Show Google Your Site Is Useful; Winning the Local Search Battle; Google Launches Google Merchant Search; and more.
Basic SEO: Tricks and Tips
I wrote an article recently about what search engines hate the most when they are combing through a site trying to decide whether or not to index it. Well hate was probably too strong a word. It should have been more along the lines of what search engines find annoying. This article on the other hand will delve into what they truly hate namely when web developers try to trick them. We will then get into ways to add content to your site….
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SearchDay: Taming the Placement-Targeted Campaign Beast
Today’s search engine marketing news and opinion: Placement-Targeted Campaigns: Taming the Beast; Microsoft Puts New Yahoo Deal on Table; Search: The Next Five Years; and more.
SearchDay: The Search Wars Are Over
Today’s search engine marketing news and opinion: orget Competition, the Search Wars Are Over; Testing Landing Pages with the Taguchi Method? Think Again!; Google Earth API and Browser Plug-in; and more.
May 30
Getting Creative with Content for Universal Search
Google and the other search engines have begun mixing in more than just text-based results in their web searches. You can still perform specific searches for videos images and blogs but thanks to Google s Universal Search you can also find them in general results. How does this affect your SEO strategy …
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SearchDay: Do Social Networks Bring Out the Animal in Us?
Today’s search engine marketing news and opinion: Do Social Networks Bring Out the Animal in Us?; How to Take on a Major SEO Client; What’s In Your Travel Tool Bag?; and more.
SearchDay: Taming the Placement-Targeted Campaign Beast
Today’s search engine marketing news and opinion: Placement-Targeted Campaigns: Taming the Beast; Microsoft Puts New Yahoo Deal on Table; Search: The Next Five Years; and more.
Powerset Launches as Wikipedia Tool
Powerset says it can deliver on a promise originally made by Ask Jeeves namely if you ask it a simple question it will answer. This trick calls for software with the ability to understand the meaning of words something even Google s engineers find challenging to create. With Powerset s technology in open beta though we can see for ourselves how well it works….
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SearchDay: Five Traits of the Ideal Link Builder
Today’s search engine marketing news and opinion: Five Traits of the Ideal Link Builder; Microsoft Search CashBack: Stealing from Google?; Obama’s Online Ad Spend Favors Google; and more.
SearchDay: Don’t Hire a Butcher to do a Baker’s Job
Today’s search engine marketing news and opinion: Don’t Hire a Butcher to do a Baker’s Job; WebMD CEO Fights Off Google Health Virus with SEO; Social Media Marketing in an Enterprise Environment; and more.
SearchDay: Google Sitelinks - The Good, the Bad, and the Ugly
Today’s search engine marketing news and opinion: Google Sitelinks - The Good, the Bad, and the Ugly; Training Your Search Marketing Employees; Taguchi Sucks for Landing Page Testing; and more.
SearchDay: It Pays to Link Consistently
Today’s search engine marketing news and opinion: It Pays to Link Consistently; Well Rounded SEM for SMBs; Testing Landing Pages Includes Testing Best Practices; and more.
Yahoo: Busy as Usual
With all eyes focused on the probably-abandoned takeover attempt from Microsoft it s easy to forget that business as usual went on at Yahoo. And boy has the venerable search engine been busy. In this article I will relate just a few things Yahoo has accomplished. It might reassure the skeptics that the company still has some life in it….
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May 28
SearchDay: Don’t Hire a Butcher to do a Baker’s Job
Today’s search engine marketing news and opinion: Don’t Hire a Butcher to do a Baker’s Job; Small Business Owners Need Twitter and LinkedIn; Syndicated Versus Pure Search Referrals; and more.
SearchDay: Microsoft to Give Cash Back to Searchers
Today’s search engine marketing news and opinion: Microsoft to Give Cash Back to Searchers; The Challenge of Mobile Web Analytics; Yellow Pages and Search; and more.
SearchDay: Delving into SearchMonkey
Today’s search engine marketing news and opinion: Delving into SearchMonkey; Ask.com to Acquire Dictionary.com; Keeping SEO Staff Motivated; and more.
Navigating Your Way into Your Visitors` Hearts
I hate getting lost whether it s on the road or online. Guess what So do your visitors. Just as we expect to see signs on the road to help us find our way there exist rules of the road for web site navigation design. Break these at your peril….
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