SearchDay: Microsoft Unveils AdCenter Desktop Beta
Today’s search engine marketing news and opinion: Microsoft Unveils AdCenter Desktop Beta; Who Owns the Brand?; Measuring the Impact of Multichannel Marketing; and more.
GenieKnows Its Verticals
Halifax-based search engine GenieKnows.com has slugged it out in the second tiers of the search engine universe since its founding in 1999. About two years ago, rather than get into a fight it knew it couldn’t win, and to appeal to its strongest markets, GenieKnows went vertical.
SearchDay: When Top Keywords Suddenly Vanish
Today’s search engine marketing news and opinion: When Top Keywords Suddenly Vanish; Google PageRank isn’t the Same as Ranking in Google; 3 CEOs with 3 Strategies for SEO Success; and more.
Marchex`s Adhere is Here Ad Last
Lately more and more national entities and small businesses have been trying to capitalize on local online advertising and Marchex a company that has been devoted to local search for years now wants to help. They recently created an exclusive platform called Adhere to help facilitate ad placement on hundreds of publisher websites and its own vertical search engine….
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What to Consider When Hiring an SEO
If you re a small business person with a web site you re probably working 12-hour days to keep things running. You may or may not have heard of search engine optimization. If you have you re wondering what you can do to get a better position in Google and receive more traffic. Hiring an SEO might be the answer….
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SearchDay: Google Mobile Advertising on the Content Network
Today’s search engine marketing news and opinion: Google Mobile Advertising on the Content Network; SEO Baseline: U.S. Presidential Election 2008; Agency Leadership — Imparting Your Vision; and more.
SearchDay: Five Traits of the Ideal Link Builder
Today’s search engine marketing news and opinion: Five Traits of the Ideal Link Builder; Microsoft Search CashBack: Stealing from Google?; Obama’s Online Ad Spend Favors Google; and more.
SearchDay: Need Sitelinks? Show Google Your Site Is Useful
Today’s search engine marketing news and opinion: Need Sitelinks? Show Google Your Site Is Useful; Winning the Local Search Battle; Google Launches Google Merchant Search; and more.
An Unlikely Attempt to Trademark SEO
If you ve never heard of Jason Gambert before pay attention because you re likely to hear more about him in the future. This person came out of nowhere and tried to trademark the term SEO in the United States and he s on his way to winning. Fortunately there are members of the SEO community trying to stop him or at least slow him down….
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Microsoft Gives Back with Cashback
On May 21 Microsoft announced the launch of Live Search Cashback which is their attempt to regain a share of the search advertising market from Google. The service offers cash rebates to consumers who search for and purchase products through Live Search. The reviews have been all over the place thus far so let s hunker down and find out for ourselves what this new program is all about….
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