Q&A with Bryan Eisenberg, Co-Founder, Future Now Inc.
In conversion marketing, the best leads go to the person who best understands the personas of their prospective customers and will spend the time to continuously improve their marketing by refining the alignment between those personas, their campaigns, and their messaging.
SearchDay: PPC Advertising: Art or Science?
Today’s search engine marketing news and opinion: PPC Advertising: Art or Science?; Does Google Analytics Share Data?; Carl Icahn Returns to Letter-Writing; and more.
SearchDay: Tips for Creating a Successful Blog
Today’s search engine marketing news and opinion: Tips for Creating a Successful Blog; SEM Going Legit — Literally EDU; Judge Protects Google Source Code, But Not YouTube Users; and more.
Text Sells
A picture may be worth a thousand words but you still need the words to get the job done. That s what I found out when I read an article written by Robert Gorell recently about updating a website that sells to a niche audience. If you think you can t improve the way your site sells its goods to your customers keep reading….
SearchDay: Creating PPC Campaigns: the ‘Live or Die’ Settings
Today’s search engine marketing news and opinion: Creating PPC Campaigns: the ‘Live or Die’ Settings; Another Microsoft Offer, Another Yahoo Rejection; Now States are Investigating Yahoo-Google Deal; and more.
Protect Your Online Reputation
In this day and age it shouldn t surprise anyone that our reputation matters in the online world too. It is definitely a no-brainer that we should do our best not to ruin our reputation across the virtual world. But we all know that things can go wrong others may intentionally try to degrade your image or brand for example. In this article we re going to cover some of the most effective ways to protect your online reputation….
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SearchDay: Link Building via Word-of-Mouth
Today’s search engine marketing news and opinion: Link Building via Word-of-Mouth; Has Facebook Found the Key to Making Money via Search?; Yahoo Launches BOSS: Build your Own Search Service; and more.
SearchDay: Local Search for Little Biz
Today’s search engine marketing news and opinion: Local Search for Little Biz; What are Good Links, Anymore?; Yahoo Gains, Google Declines, and MSN Plummets for Q2 2008 Search Ads; and more.