Best-Kept Secret in PPC? Part II
Last week’s discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to advertisers. …
Yahoo’s New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn’t see the outpouring of joy for Yahoo’s new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I’ve seen for Bartz (among the digerati) is disappointing. …
Search Ad Quality Score 101, Part 2
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. …
Bribing People To Send You Emails With $50 Gift Cards
Whenever you’re doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. …
Blogspot SEO Checklist: The Practical Way to Improve Rankings
So you started a blog on Blogspot but you re not seeing the level of traffic for which you d hoped. Are you going to have to give up your dreams of blogging for a living or at least making a nice side income from your writing Maybe not. This article will show you a few ways to improve your visibility in the search engines and hopefully your traffic….
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