search engine marketing

Developing Successful Viral Marketing Ideas
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. …

Get More Attention with Legal PPC Ad Symbols
Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still allowed. …

Replicating the Web: Will Google Dominate Mobile Search?
With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. …

Social Media Madness — The Sweet 16
In the spirit of College basketball’s upcoming March Madness tournament, we’ve got the “Sweet 16″ of social media. Check out this scoreboard of each company’s strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. …

Checklists: A Blogger`s Second Best Friend
I recently wrote an article about editorial calendars and how they can help bloggers build a backlog of topics. It s so wonderful not to run out of ideas that I called them a blogger s best friend. I d like to introduce you to your second best friend checklists. This hoary organization tool can keep you from looking foolish or worse….

A Rose Translated Into Another Language Can Be a Thorny Thing
To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. What you read, or even gather from trips to major world cities, really doesn’t prepare you for how things differ once you step away from the well-marked path. …

Maintaining an SEO Log
At its root, SEO is an inexact science. It’s a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect. …

Maximum PPC
Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand. The vast majority of companies would increase search budgets, if only their perceived barriers were removed. …

Social Media Madness — The Sweet 16
In the spirit of College basketball’s upcoming March Madness tournament, we’ve got the “Sweet 16″ of social media. Check out this scoreboard of each company’s strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. …

Online Tools That Will Help Your SEO Strategy
If you ve felt a little lost in the world of search engine optimization take heart. This article will lay out the basic SEO principles go over the ways that web design affects SEO and vice versa and give you a list of five online tools that will help you enormously with your SEO strategy. Keep reading to become enlightened pretty soon you ll be on your way to the top of the search engine results pages …
DOWNLOAD XCELSIUS ENGAGE 2008 - FREE Transform your data into visually stunning dashboards, calculators, forecast reports, and more!

Maintaining an SEO Log
At its root, SEO is an inexact science. It’s a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect. …

Link Building Tips From Experts
Getting links is one of the biggest challenges facing site owners and SEOs. However who links to you and how many links you have are important parts of Google s algorithm. So you need those links to get seen by the people who are searching for what you have to offer. What can you do Keep reading for some link building ideas….

Replicating the Web: Will Google Dominate Mobile Search?
With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. …

Social Media Marketing 101, Part 2
Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish. …

Social Media Marketing 101, Part 1
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It’s one thing to talk about social media, and another to experience it firsthand. You’ll be a more effective social media marketer if you’re already a participant. …

Marketing your SMB with Time & Elbow Grease, Part 1
It’s pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments — aside from the time and effort it takes to research and implement these changes. …

What Makes Question and Answer Sites Popular?
Google shuttered its question and answer site Google Answers more than two years ago. Yet Yahoo Answers continues to thrive and putting the phrase question and answer sites into Google yields more than a million hits. In this article we ll look at some of the features you can find on question and answer sites consider their continued popularity and try to discover what makes such a site successful….

Spending in a Tough Market
Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. …

Search Engine Optimization, Website Development and Search Engine Spiders
Do you have some experience with HTML and web site development but haven t really gotten your feet wet with search engine optimization Keep reading because you re in luck. In this article we ll cover some of the more important aspects of SEO focusing on the changes that you should find easiest to make to your web site. After you read this you should know where to concentrate your efforts now and going forward….
#1 2009 Site Promotion Tip How to turn a parked domain into a powerful promotion tool and attract FREE search engine traffic.

Social Media Madness — The Sweet 16
In the spirit of College basketball’s upcoming March Madness tournament, we’ve got the “Sweet 16″ of social media. Check out this scoreboard of each company’s strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. …

International SEO Challenges and Tips
Search engine optimization for multi-national companies’ Web sites comes with its own set of challenges and pitfalls. Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines. …

Social Media Marketing 101, Part 1
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It’s one thing to talk about social media, and another to experience it firsthand. You’ll be a more effective social media marketer if you’re already a participant. …

Maintaining an SEO Log
At its root, SEO is an inexact science. It’s a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect. …

Social Media Marketing 101, Part 2
Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish. …

Maximum PPC
Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand. The vast majority of companies would increase search budgets, if only their perceived barriers were removed. …