search engine marketing

Replicating the Web: Will Google Dominate Mobile Search?
With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. …

Get More Attention with Legal PPC Ad Symbols
Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still allowed. …

Social Media Marketing 101, Part 2
Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish. …

Online Tools That Will Help Your SEO Strategy
If you ve felt a little lost in the world of search engine optimization take heart. This article will lay out the basic SEO principles go over the ways that web design affects SEO and vice versa and give you a list of five online tools that will help you enormously with your SEO strategy. Keep reading to become enlightened pretty soon you ll be on your way to the top of the search engine results pages …

Checklists: A Blogger`s Second Best Friend
I recently wrote an article about editorial calendars and how they can help bloggers build a backlog of topics. It s so wonderful not to run out of ideas that I called them a blogger s best friend. I d like to introduce you to your second best friend checklists. This hoary organization tool can keep you from looking foolish or worse….

International SEO Challenges and Tips
Search engine optimization for multi-national companies’ Web sites comes with its own set of challenges and pitfalls. Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines. …

Spending in a Tough Market
Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. …

Solve Your Call Tracking Problems Now!
Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size. …

Developing Successful Viral Marketing Ideas
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. …

Social Media Madness — The Sweet 16
In the spirit of College basketball’s upcoming March Madness tournament, we’ve got the “Sweet 16″ of social media. Check out this scoreboard of each company’s strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. …

Developing Successful Viral Marketing Ideas
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. …

Ignorance: The Trouble with People Who Claim SEO is Snake Oil
URL structure makes a difference in SEO, but it’s just one of many things! Ignorant columnists making false claims about topics they don’t understand are bogus! From what I can tell, writing an “interesting” and “provocative” column about SEO means facts are optional. …

Should Google Buy Twitter?
If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success. Left to its own devices, Twitter could create a large chink in Google’s armor. …

Social Media Marketing 101, Part 1
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It’s one thing to talk about social media, and another to experience it firsthand. You’ll be a more effective social media marketer if you’re already a participant. …

Developing Successful Viral Marketing Ideas
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. …

Click for More
You see the phrase click for more a lot on the Internet. Those extra clicks can be money in the bank for you if you re a site owner. But how do you get users to actually make the jump Keep reading to find out….
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How Strong is Your Search?
If you’re not using analytics in the right way on your large site, it will be difficult to adequately track your site’s traffic sources. If you’re not careful, you could end up with two competing teams — one driving paid search, and the other driving organic. …

Give SEO Time!
As an ethical SEO consultant, sometimes it’s best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market. It’s best to be clear with clients about the time it will take for them to see SEO results. …

Getting Buy-In Is A Crucial First Step in Enterprise SEO
Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. Because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren’t generally understood, the SEO must first be the evangelist/teacher to the rest of the organization. …

Link Building 101, Part 2
Last week, we looked at on-site linking best practices. Today, we’ll look at off-page factors, with five methods you can start using right now to build links. …

Get More Attention with Legal PPC Ad Symbols
Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still allowed. …

Digging for Google and Avoiding the Hate
The Digg community s hatred of SEO and SEOs is legendary unfortunately so is their power to generate traffic. Many postings even get noticed in Google generating more traffic and potentially boosting a web site s SERPs. So how do you conduct a campaign without getting buried and ridiculed The answer is that you don t look like you re conducting a campaign. Keep reading for some advice….

The Great Career Debate: SEM In-House Team vs. SEM Agency
Although the list of unique challenges facing both groups is long, there are key differences to consider before you take a job in-house or with an agency. By looking at the typical client, budget, and tools/resources available for each group, you can better evaluate which career path is right for you. …