Choose the Right SEO Project Goals
Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business. …
Choose the Right SEO Project Goals
Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business. …
Setting up PPC Campaigns 101, Part 1
Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you’re in over your head? Here’s a step-by-step process for setting up PPC campaigns. …
Is There Such a Thing as the Perfect SEO?
SEOs are being asked to do an awful lot, and those folks who are the only SEO in-house have a lot of different duties to keep up with. But is it right — or even smart — to expect an SEO to be a jack-of-all-trades? …
A Guide to Search Engine Strategies New York 2009
Search Engine Strategies New York, usually the largest of the three U.S.-based shows on the SES circuit, is upon us. One of the original search-focused conferences has grown into a must-attend for in-house and agency specialists needing updated tactics and strategies. …
Getting Closer to Mobile Local Search’s Day
The year of mobile has perpetually been on the horizon, proving time and time again to only be a desert mirage. Now we’re closer than ever, but the market is understandably cautious of bold claims about mobile search and location-based services. …
Better Targeting = Better Leads — Demographics for SMBs
Demographic targeting can be intimidating, but it doesn’t have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you’re trying to sell. …
My Thoughts on Promo Outcomes
Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. …
Search Goes Global
Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is. …
Fishing for SEO
The old proverb about giving a man a fish vs. teaching him to fish is often frustratingly applied to SEO. It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request. …
Ranking Factors for SEO
What factors affect how high your web page will rank in Google There s a long list and some of the items on it might surprise you. In this article we will begin to wade through these factors explain why they are important and what you can do to get them working for you. This is the first part of a five-part series….
Making Money Online
With the advent and rise in popularity of the Internet it is no surprise that more and more people have become interested in the topic of making money online. There is something special about the Internet that makes people truly believe that anyone can do anything. As it turns out this is more or less the case the Internet is the great equalizer of our time….
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Does Mufin Know Music?
It s hard enough to find relevant content online at times. If you re a music lover you know the challenges of finding new bands or artists you ll actually like is even worse. Search engines that specialize in music use different approaches often based on what other people who liked the same music also enjoyed. Music search engine mufin however eschews opinions in favor of algorithms….
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Perfect Page Design
Look at a list of search results and you re likely to be bowled over the by the amount of choices you ll see. There are a lot of sites out there and you might spend about 45 seconds sizing one up before you decide whether or not it s right for you. Why should visitors treat your site any differently What do your pages offer to keep their eyes glued to the screen to get their mouse buttons clicking to see more Perfect page design isn t all aesthetics it s about strategy….
Setting up PPC Campaigns 101, Part 2
Don’t be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. …
Using Calendar-Based Keywords
It s nice to own and maintain a site that gets a steady stream of traffic all year long but haven t you ever wanted to take advantage of the potential spikes that content based on the holidays can bring Keep reading for some ideas to lure visitors during those times of year when searchers suddenly start using an entirely different set of keywords….