Local Search 101, Part 2
If you want to be found in local search, keep an eye on the growing number of local search directories. You should also consider using social media to both get attention for your business, and to follow other local search practitioners for advice. …
Look for Business Opportunities During These Tough Times
Opportunities abound for businesses that used prosperous times to build up their war chest. Even companies that didn’t build up large cash reserves can employ some of the same strategies to expand or enter into new markets. …
Social Media Madness — The Sweet 16, Part 2
In the spirit of College basketball’s upcoming March Madness tournament, we’ve got the second four contenders in the “Sweet 16″ of social media. Check out this scoreboard of each company’s strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. …
Better Targeting = Better Leads — Demographics for SMBs
Demographic targeting can be intimidating, but it doesn’t have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you’re trying to sell. …
Setting Expectations for Search Engine Optimization
How many SEOs have suffered because of unrealistic expectations from clients? That situation can be avoided if you spend the time before an agreement is signed to have a frank and sincere discussion with your client about what they can expect from your efforts. …
Accessibility Can Be Profitable
More than ever, it’s so very important that a Web site be created for everyone, including those who are blind or disabled. Not only will you get more search engine traffic, you’ll gain users that may be a valuable part of your revenue stream. …
Coding and Search Engine Optimization
I ve previously written about some simple things you can do to your web site and its pages to optimize it for the search engines. It s time to dig deeper. In this article I will discuss code and its role in search engine optimization….
The Decision-Making Funnel, Stage 1: Awareness
Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience. …
Perfect Page Design
Look at a list of search results and you re likely to be bowled over the by the amount of choices you ll see. There are a lot of sites out there and you might spend about 45 seconds sizing one up before you decide whether or not it s right for you. Why should visitors treat your site any differently What do your pages offer to keep their eyes glued to the screen to get their mouse buttons clicking to see more Perfect page design isn t all aesthetics it s about strategy….
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