Social Media Insights from TripAdvisor CEO Steve Kaufer
TripAdvisor, with over 20 million reviews and opinions, was practicing the principles of social media long before it became the buzzword of the day. We sat down with the founder and CEO to get some insight into the company’s success. …
How SMBs Can Optimize their Social Networking Time, Part 2
Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry. …
Do You Track Searcharoundings?
With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher’s state of mind? Short answer: we don’t. …
Performance Management for SEO Teams
Disciplined companies that are able to drive efficiencies through performance reviews and goal-setting can get an edge in SEO as well. Setting expectations and creating consistent, attainable goals can help all members of an SEO team to make a project successful. …
Eco-Driven Travel Search Sites that Marketers Haven’t Exploited (Yet)
Earth Day and the green living movement has mainly become an attempt by marketers to squeeze out every last bit of attention, traffic, and revenue from a trend that makes us all feel better about living in a consumerist society. But there are still a few search-driven sites making eco-friendly tourism and sustainable travel a reality. …
Are You Giving Away Free SEO Advice?
It can be frustrating for an SEO to go to the effort of crafting a customized proposal for a potential client, who then takes that proposal and implements it on their own. How can an SEO provider protect itself from bottom-feeders looking for free advice, while still preparing legitimate prospects for the necessary work that will go into the SEO effort? …