search engine marketing

Link Building? How About Link Optimization?
There’s an expression in the sales business that the “easiest sale that you will ever make is to upsell an existing client.” Well, in link building, one of the best and easiest links that you can get is to modify a link that you already have. …

Create Something Newsworthy — Branding, Marketing, Links
How do you get people talking about your company? Create the news. It isn’t easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press or even go viral. …

Stumpedia: Yet Another Human-Powered Search Engine
Google seems to hold a lock on the search space but many of us still come up empty-handed from time to time when we search. It s enough to keep us looking for a better search engine or at least one that goes about the whole business differently. Stumpedia offers a big difference no bots no spiders no algorithms just users entering links and voting them up or down….
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Building Links by Building Trust
I want to share one idea that you can act on right this very minute to help you with your link building. It might actually be the tool you need to push through the rest of this recession. …

Create Something Newsworthy — Branding, Marketing, Links
How do you get people talking about your company? Create the news. It isn’t easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press or even go viral. …

Twitter 101, Part 3
You can’t ignore Twitter’s explosive growth, and the conversation is only going to get bigger. The more you know how to use this tool, the more effective you’ll become. …

Buying Search Engine Optimization Services
This article will help you buy search engine optimization services if you do not want to learn SEO on your own. It will explain what to look for in an SEO company what you can expect to pay for good work and what kinds of questions you should ask about their practices….
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Are You Giving Away Free SEO Advice?
It can be frustrating for an SEO to go to the effort of crafting a customized proposal for a potential client, who then takes that proposal and implements it on their own. How can an SEO provider protect itself from bottom-feeders looking for free advice, while still preparing legitimate prospects for the necessary work that will go into the SEO effort? …

The Search Bachelor
We’ve all dated someone who, after a few dates, is already picking out baby names; they’re in such a rush to get to the end game that they skip over asking the important questions that they really need answers for to know how to make relationships work. That happens a lot with agencies and clients, too. …

Do You Track Searcharoundings?
With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher’s state of mind? Short answer: we don’t. …

The Decision-Making Funnel, Stage 3: Desire, Part 1
The AIDA conversion funnel governs all Web conversions. We’ve examined Awareness and Interest, so now we’ll take a look at the Desire stage. …

How SMBs Can Optimize their Social Networking Time, Part 2
Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry. …

Trademark: The Next Generation
Last week’s Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven’t seen before in trademark litigation. …

Extortion SEO Sanctioned by Google
Google has taken a hard-line approach to link buying, but they’ve left the door open for another profitable niche: extortion SEO. Sites like Ripoff Report have perfected the art of maligning businesses and then charging them to get that information removed. And Google has no problem with it. …

Don’t Overlook Local Search Opportunities
With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? …