Online Copywriting Advice
Human visitors read. Bots scan and rank but bots do it for human visitors. It will be moms dads sisters and brothers who read the page and it s those people who have the wallets with credit cards and PayPal accounts. In this article we discuss core online copy writing techniques to help make your website more effective at selling and making money….
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Bing: The Agency Perspective
It’s true that Bing has low market share and likely won’t put a dent in Google at this time. But we need to get back to some fundamentals and think about what it could mean for the future of online marketing. …
Bing — Early Estimations in Local Search
It’s way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace. …
Sage’s Dirty Little Secret
Lean forward here. I’m about to tell you a dirty little secret: Part of an effective PR response is to keep the controversy going. …
The Web’s Wild West Days Are Gone
Just a few years ago, the Web was an open playing field where few things were taboo. Those days are gone, and if we’re not careful, there could be dire consequences for online marketers. …
Top Signs Your Site Isn’t Ready for Prime Time
Many things have changed in the last few years, but the real foundation for SEO success hasn’t changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series. …