Jun 16

Do Teens Tweet? And Other Social Media FAQs
The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking. …

Are PPC Ads Now Counting in Google Organic Backlinks?
In the past, I’ve said there’s no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search. …

Effective PPC Ad Copy 101, Part 1
One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you’re looking for. …

How Long Should It Take for SEO to Show Results?
How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition. Another important variable is whether you’re working on a new site or updating an old one. …

Crafting a Website with Personality Types in Mind
We are all different. Some of us prefer to know every detail others come to decisions in a matter of seconds. For you authority may be the main deciding factor while for others customer feedback is the main selling point. How do you know what your customer will respond to This three-part series will explore how different kinds of customers approach their buying decisions based on their personality types and how you can cater to what each type needs to know before they buy from you….
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Checking in on 2009 Search Shifts & Predictions
In the online world, we tend to make predictions and never really look back. Today, we’ll buck that trend and look at some of this year’s predictions, five months later. …

Increase Your AdSense Revenue Through Keyword Research
Any webmaster and blogger knows that significant Google AdSense revenue is very important to the life and profitability of blogs and websites. One of the biggest problems faced is lack of traffic which leads to lack of clicks on Google AdSense banners…which leads to low AdSense income. Keep reading to find out how to prevent this problem….
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Ready or Not: Here Comes the New AdWords Interface
My biggest complaint is that Google didn’t use much of a transition. No doubt they launched it in beta to get the bugs out, but they should have done more marketing to their core constituency to make them aware of the impending change. …

Jun 13

Copy Writing with Personality Types in Mind
This is a second part of a three-part series on how to build a website with the four personality types in mind. It will show you how doing so can increase your conversion rates. We ll focus on the kind of content and written copy to which each type responds….
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Dear Google Analytics…
I’m writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We’re getting a little frustrated with the product, and the so-called “help” within the platform. …

Jun 11

The Best Links Come from Knowing Thy Self
Think about what you love and then see how you might be able to create some content that would be of interest to the people in that community. Love is the secret ingredient to link building. …

What Is the Desired Conversion Action?
Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. …

What Are Your Social Media Goals?
Most companies are reluctant to enter the social media space because the ROI is a tough nut to crack. Your social media goals will be strikingly different than an SEO or PPC strategy. …

Putting the M Back in SEM
If you wait around long enough, anything will come back in style. Now that the link economy has sprung up, flourished, and begun to recede, marketers are once again paying attention to customer needs. …

Link Marketing for Drop Shipping Retailers
It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products. Finding a unique angle to separate your site from the rest of the pack is the key to link development. …

15 Social Media Maxims for Marketers
With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can’t keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return. …

The Lowdown on Keyword Density
Keyword is a term often used by various people however few people actually understand what keywords have to do with websites and search engines. It may seem apparent that search and engine would be keywords for Google but can we actually apply a definition to keyword in general that will help us understand it …
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Can Bing Really Bring It for PPC Advertisers?
Advertisers want to know if Bing can really provide a new experience for searchers, or if it’s just Live.com with a cooler name. Bing may not be for everyone, but as a PPC marketer, I like what I see. …

Increase Your AdSense Revenue Through Keyword Research
Any webmaster and blogger knows that significant Google AdSense revenue is very important to the life and profitability of blogs and websites. One of the biggest problems faced is lack of traffic which leads to lack of clicks on Google AdSense banners…which leads to low AdSense income. Keep reading to find out how to prevent this problem….
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Video Search 101, Part 2
Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we’ll look at distribution and keyword placement and tracking/analytics. …