PPC Bid Management, Part 2
There are times when manual bidding is enough, and other times when an automated solution is what’s needed. Whether you use an automated or manual bid management system, it really takes a good balance of human and computer interaction to produce the best results. …
Brand Promotion Online — Signals for Today’s SEO
Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn’t so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry. …
Analyzing Inbound Links Using BacklinkWatch Data
Concerned that your competitors are ahead of you in the search engine results pages because they boast more backlinks than you do This article will show you how to find out the truth with a free online backlink tool it will also show you how to use that data in your own SEO campaigns….
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Link Marketing Opportunities in Your Backyard
You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town? …
Testing SEO Landing Pages and Improving Conversion
Testing has become a key online marketing discipline for increasing conversion rates and getting more out of search pay per click traffic. There are several books on the topic along with specialized software programs and companies that do nothing but help improve conversion rates through testing. If you think you need to start doing some tests yourself you re probably right keep reading….
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Invest Time in Twitter Now for Long-Term Rewards
Links are still the short-term payout. But there may come a time where “social media mentions” are a factor in search engine rankings, or when Twitter sends your site thousands or tens of thousands of visitors per day. …
Your Baby Is Ugly
After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly. …
Bring Legal in Early on Your Social Media Strategy
With social media, it’s better to make your legal team a part of the process from the beginning. Knowing the legal rules of the road when you’re entering into and engaging in conversations on social media sites can save a lot of time, sweat, tears, and — most of all — money. …
Building Directory Links: A Valuable SEO Tactic?
One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? …