Can Crowd Sourcing Deliver Effective International SEO?
Does it make sense to outsource your translation, and therefore your search engine optimization efforts, to a bunch of well-meaning volunteers? Crowd sourcing may not be all it seems, especially when it comes to international SEO. …
Meaning-Making in Landing Page Optimization
We all want to create “meaning” and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea. …
Top Signs Your Site Isn’t Ready for Prime Time, Part 2
We’ve already looked at three of the common failings of Web sites for “newbies” who are trying to figure out SEO. Now let’s look the title tag, domain age, and link building to see if your Web site is ready for prime time. …
Google Chrome OS: So What?
Will Google’s new Web-based operating system change the world? It’s possible, but there’s a long way to go before that happens. …
Google Evolutions: Clouds, Waves, and Shiny Metal
Google’s Chrome OS is getting quite a bit of hype this week. But this time it may be at least partially deserved, though it’s more evolutionary than revolutionary. …
What Can We Learn from Billy Mays?
Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there’s a lot in Mays’ legacy that can be used to mold an effective search campaign that builds your brand and drives action. …
Re-Thinking Link Building
I’ve yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer? …
Are 5 Sites Better than One?
What’s better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you’ve set them up correctly, and it’s possible to rank multiple sites for the same long-tail keyword. …
Using Geo-Targeting to Boost Your PPC Results
Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns. …