What Can We Learn from Billy Mays?
Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there’s a lot in Mays’ legacy that can be used to mold an effective search campaign that builds your brand and drives action. …
Are 5 Sites Better than One?
What’s better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you’ve set them up correctly, and it’s possible to rank multiple sites for the same long-tail keyword. …
Using Geo-Targeting to Boost Your PPC Results
Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns. …
Competitive Research and Other SEO Tools
This is the fourth and final part of a series covering search engine optimization tools. In this article we cover competitive research tools pay per click tools professional software and several other tools….
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Building a Search Marketing Consulting Business
With the job market going the way it is, and people always looking for ways to supplement their incomes, many search marketers are considering building their own consultancy business. We’ve got a few tips for how to get started. …
Domains and SEO
Domain names play a big role in the search engine optimization game. Many SEOs will not go into a market niche and dish out link investments until they catch a good domain name for the field. In this article I try to answer the question of what is considered a good domain and how domains affect SEO….
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Is Twitter Killing Other Online Activities?
The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Given the social aspect of Twitter, it could be a forum killer long before it becomes a serious threat to Google. …
Page Quality Factors for Link Building
You know that Google uses back links to size up your website and determine its ranking. You also know that it wants to see quality back links and if you want to rank high on the search engine results pages you need to get quality links that are relevant to your keywords. But what is a quality link If you re not sure how to decide whether you should try to get a back link from a particular page or web site this article may help guide your decision….
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Blogs and Blogging 101, Part 2
One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post. …
Meaning-Making in Landing Page Optimization
We all want to create “meaning” and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea. …