Aug 31

Search Engine Wars, the Local Front
Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we’re seeing a major shift in how consumers are utilizing these resources. …

Have We Lost All Control?
In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself what you can do to get people talking about it. …

Is Google the Lazy Man’s Marketing Method?
Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? …

Is Search Innovative?
Some clients see search as a static landscape, something to treat with a “set it and forget it” mentality. But a look at the latest search headlines shows that search is incredibly innovative, and something you need to constantly manage. …

Use International Search Marketing — Just Like Google!
Google’s international business has been growing more than five times faster this year. Search marketers should follow Google’s lead and look to expand in the more buoyant economies of the world now, bolstering their strength and competitiveness at home. …

Socialnomics: It’s a People Driven Economy, Stupid.
Socialnomics is a massive socioeconomic shift. Yet, some of the core marketing and business principals of the last few centuries will still apply. …

Measuring Success — How Deep Do You Go?
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. …

Social, Search, and Branding
Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation. …

Optimizing Your Web Page Speed
Fast delivery is the key to success. Website speed optimization load time can help you increase conversion rates win more customers and improve their satisfaction. Think of Google s approach to search and the milliseconds it takes to display results it was one of many reasons people loved it when it first came out though this speed is taken for granted today….
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Must Have WordPress SEO Plugins
If you have a blog chances are you use WordPress as a content management system. In this article we will review WordPress SEO plug-ins that help your posts and pages achieve higher search engine rankings….
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Aug 14

Link Marketing for Travel and Tourism Businesses
Good link building is just good marketing. That especially applies to the travel and tourism industry. The trick is targeting the right sites. …

Are Language Options Hurting Your International Sites?
Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection. …

Targeting your Search Advertising for Success
Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you’re doing is important to seeing a return on your investment. …

Is Google Caffeine Faster?
Google Caffeine appears to be faster than “old Google”, but the other changes that have been made to Google Caffeine are not really that noticeable. …

SEOBook Toolbar Review
Aaron Wall of SEObook.com has released a new SEO Toolbar for Firefox. In this article we will review the toolbar in detail and show you why you should start using it now….
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Surrounded by Search Engines: A New Kind of Mobile Search
Voice search could have a bright future in mobile, and even evolve beyond the phone itself. An area known as speech controlled Internet devices (SCIDs) transforms the myriad electronics that surround into their own little search engines. …

Promotions Come in All Shapes, Sizes, and Colors
We often think of promotions as giving something away or getting people to enter a contest. But there can also be promotions to raise awareness. …

Translating Keywords Should Never EVER Happen
Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can’t predict that. …

Aug 13

Developing a Social Media Strategy 101, Part 1
Many businesses want to integrate social media into their marketing mix, but aren’t sure where to start. Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. …