Aug 11
Yahoo-Bing Promises More of the Same
Now that Yahoo’s giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? …
Surrounded by Search Engines: A New Kind of Mobile Search
Voice search could have a bright future in mobile, and even evolve beyond the phone itself. An area known as speech controlled Internet devices (SCIDs) transforms the myriad electronics that surround into their own little search engines. …
Aug 07
Re-Thinking Link Building Commentary
Readers respond to Sage’s last column, where he urged them to change the way they think about link building. …
Link Marketing for Travel and Tourism Businesses
Good link building is just good marketing. That especially applies to the travel and tourism industry. The trick is targeting the right sites. …
What Can the Recession Teach Us?
This recession is different that the 2000 dot-com bubble burst. It’s impacting how we behave personally and professionally. We’re being more responsible and looking closer at everything we do, including the world of search. …
Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1
When search engine optimization and pay-per-click search ads work together, both can improve — if it’s done well. SEO’s thick and salty “peanut butter” should form a strong base for PPC’s “grape jelly” to form an unstoppable search/sandwich force, right? …
Understanding Social Media Communities
Social communities, whether they’re online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in to join the party. …
Using Alibaba.com for B2B Leads
While Alibaba is described as an “Asian eBay” and credited with causing eBay to shut down its Chinese operation in 2006, it’s much more than that. And its global domination plan is being rolled out at astonishing speed. …
Aug 06
Understanding Social Media Communities
Social communities, whether they’re online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in to join the party. …
Testing SEO Landing Pages and Improving Conversion
Testing has become a key online marketing discipline for increasing conversion rates and getting more out of search pay per click traffic. There are several books on the topic along with specialized software programs and companies that do nothing but help improve conversion rates through testing. If you think you need to start doing some tests yourself you re probably right keep reading….
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Yahoo-Bing Promises More of the Same
Now that Yahoo’s giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? …
Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1
When search engine optimization and pay-per-click search ads work together, both can improve — if it’s done well. SEO’s thick and salty “peanut butter” should form a strong base for PPC’s “grape jelly” to form an unstoppable search/sandwich force, right? …
SEO? That Sounds Like Work
Let there be no mistake: if you’re going to do SEO properly — unless you’re willing to outsource everything to an SEO provider — you’re going to need some folks on your team to chip in. …