Sep 29
SEO Horror Stories
Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don’t know anything beyond how to write a title tag. …
Bing Ads Show Strength in Key Verticals
While Bing’s market share has increased overall, it’s search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. …
The Big “O” — Offshoring
Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. …
International SEO 101, Part 1
International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. …
Do Accents Really Matter in International SEO?
Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what’s the story? …
Sep 27
Back Links and Google Page Rank
The actual relationship between inbound links and Google Page Rank is not well known in the search engine community. All we have are expert opinions which may or may not be entirely correct. This article will take a closer look to find out what is really happening….
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Click Fraud Not Dead Yet
The search engines are doing a lot to counter click fraud, but there’s still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn’t being wasted on bad clicks. …
The Big “O” — Offshoring
Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. …
Mobile Search 101, Part 2
One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search. …
Sage’s Twitter Promotion Experiment
How do people feel about selling or being sold in social media? Is charity one thing, but for-profit something different? …
Sep 26
How to Chase the Long Tail
Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn’t easy. Can you afford not to chase it? …
Do Accents Really Matter in International SEO?
Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what’s the story? …
Click Fraud Not Dead Yet
The search engines are doing a lot to counter click fraud, but there’s still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn’t being wasted on bad clicks. …
Final Issues: Moving Blogger to WordPress with Your Own Domain Name
In parts one and two we set the custom domain to 3 1 redirect Blogger post URLs to a new domain name. Then we transferred the files to the new web host and changed the name servers. Up to this stage the setup is fine however there are still a lot of issues that could affect your site ranking and traffic. We will cover them in this final part of our three-part series….
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Local Search Changing with the Seasons
Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. …
Back Links and Google Page Rank
The actual relationship between inbound links and Google Page Rank is not well known in the search engine community. All we have are expert opinions which may or may not be entirely correct. This article will take a closer look to find out what is really happening….
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Bing Ads Show Strength in Key Verticals
While Bing’s market share has increased overall, it’s search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. …
Yandex — the SEO Perspective
Yandex understands Russia’s market, its culture, and its language. It also stands to benefit from Russia’s technical engineers who have been brilliantly keeping up and innovating the advancement of search technology. …