Do Accents Really Matter in International SEO?
Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what’s the story? …
Granularity in Landing Page Optimization
Between changing a button color or font size and completely redesigning a landing page, there’s a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable. …
Mobile Search 101, Part 1
With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go? …
Bing Ads Show Strength in Key Verticals
While Bing’s market share has increased overall, it’s search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. …
The Link Between Search and Social
Search isn’t limited to just a search engine anymore. In search and on social sites, the goal is the same: being found. People are increasingly turning to social sites for searches, and trusting the information they find there. …
Mobile Search 101, Part 2
One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search. …
Improve Your SEM in Time for the Holidays
While it’s the beginning of ramp-up time for your holiday paid search campaigns, you’re nearing the end of your opportunities for SEO improvements. But there’s still time for changes to increase those free holiday visitors in November and December. …
Yandex — the SEO Perspective
Yandex understands Russia’s market, its culture, and its language. It also stands to benefit from Russia’s technical engineers who have been brilliantly keeping up and innovating the advancement of search technology. …
Local Search Changing with the Seasons
Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. …
Do Accents Really Matter in International SEO?
Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what’s the story? …
Click Fraud Not Dead Yet
The search engines are doing a lot to counter click fraud, but there’s still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn’t being wasted on bad clicks. …