search engine marketing

Google Bid Simulator: A Step Toward Efficiency, Volume
While some data in Google’s new tool isn’t available for all keywords, it’s still a must-have for search marketers making bid management decisions. …

Targeting People Who Control the Links
High-quality links from the right sites can increase rankings and referral traffic. Here’s how to find them. …

Tips for Organizing Your Landing Page
Address these questions to ensure that visitors can access information on your landing page. …

How to Choose an International Search Agency
After defining your international search objectives, ask potential vendors these important questions. …

Google: The Accidental Monopoly
Whether it’s the SideWiki or other new enhancements, Google’s clout allows it to play around in a way that can negatively impact your brand. …

Baidu — The SEO Perspective
If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now. …

Consumers Head Online for Local Business Information
A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses. …

Google Sidewiki and SEO — Relevant to Each Other?
Brand managers, brace yourself: Individual Google Sidewiki comment “pages” can gain search engine rankings of their very own. …

Google Wave 101
Check out Google’s new real-time platform combining instant messaging, e-mail, document creation, and collaboration. …

Getting the Most Out of Your SEM Agency
Five tips for working with an external team. …

How to Choose an International Search Agency
After defining your international search objectives, ask potential vendors these important questions. …

Google Sidewiki and SEO — Relevant to Each Other?
Brand managers, brace yourself: Individual Google Sidewiki comment “pages” can gain search engine rankings of their very own. …

Google Wave 101
Check out Google’s new real-time platform combining instant messaging, e-mail, document creation, and collaboration. …

Is Google a Social Media Company?
In the future, we won’t search for products and services: they’ll find us via social media. Perhaps Google’s stiffest competition in the immediate future isn’t Bing and Yahoo, but rather it’s the likes of Wikipedia, Twitter, and Facebook. …

International SEO 101, Part 2
One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. …

Mobile Search Discovers a New Path: mobilepeople
The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways. …

Who Owns the Social Media Conversation?
Your company is more than just one person; make sure your social media strategy reflects that. …

Less Common Problems of International SEO
Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. …