Feb 21
PPC Consulting: Avoiding the Client Bad Beat Stories
A cautionary tale of how consultants should structure pay for paid advertising spends. …
Why Brand Building Isn’t Enough
The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. …
WordPress Database Tutorial: Security, Backup and Efficiency Tips
WordPress is currently the most important open source website publishing software. It has diverse applications ranging from self-publishing content blogging to acting as a full-fledged content management system. Yet only a few tutorials give serious emphasis to the WordPress database which is the core of WordPress operations. This tutorial seeks to remedy this situation….
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Feb 12
Testing Keyword Use in Title Tag as a Google Ranking Factor
This is the second part of a three-part tutorial that examines and verifies ranking factors for the Google search engine. If you want to make sure that your SEO efforts for your web site will be meaningful and give it greater visibility in the most popular search engine keep reading….
Ready for Windows 7 See how other companies are building and growing Windows 7
Universal Search 101
Optimizing for universal search offers new opportunities to develop richer content, explore new marketing channels, and sets you up for future success. …
Universal Search Optimization 101
Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. …
Feb 10
Virtual Pageviews — Ways to Measure so Much More With Analytics
Virtual pageviews and more detailed event tracking now allows Web site owners to get granular and create data to use when making design, marketing, and site architectural decisions. …
Review your PPC Keywords
Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. …