Back Links and Google Page Rank
The actual relationship between inbound links and Google Page Rank is not well known in the search engine community. All we have are expert opinions which may or may not be entirely correct. This article will take a closer look to find out what is really happening….
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Click Fraud Not Dead Yet
The search engines are doing a lot to counter click fraud, but there’s still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn’t being wasted on bad clicks. …
The Big “O” — Offshoring
Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. …
Mobile Search 101, Part 2
One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search. …
Sage’s Twitter Promotion Experiment
How do people feel about selling or being sold in social media? Is charity one thing, but for-profit something different? …