Choose the Right SEO Project Goals
Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business. …
Setting up PPC Campaigns 101, Part 1
Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you’re in over your head? Here’s a step-by-step process for setting up PPC campaigns. …
Is There Such a Thing as the Perfect SEO?
SEOs are being asked to do an awful lot, and those folks who are the only SEO in-house have a lot of different duties to keep up with. But is it right — or even smart — to expect an SEO to be a jack-of-all-trades? …
A Guide to Search Engine Strategies New York 2009
Search Engine Strategies New York, usually the largest of the three U.S.-based shows on the SES circuit, is upon us. One of the original search-focused conferences has grown into a must-attend for in-house and agency specialists needing updated tactics and strategies. …
Getting Closer to Mobile Local Search’s Day
The year of mobile has perpetually been on the horizon, proving time and time again to only be a desert mirage. Now we’re closer than ever, but the market is understandably cautious of bold claims about mobile search and location-based services. …
Better Targeting = Better Leads — Demographics for SMBs
Demographic targeting can be intimidating, but it doesn’t have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you’re trying to sell. …
My Thoughts on Promo Outcomes
Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. …
Search Goes Global
Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is. …
Fishing for SEO
The old proverb about giving a man a fish vs. teaching him to fish is often frustratingly applied to SEO. It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request. …