Evaluating Second Tier PPC Search Engines
So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines. …
Who Owns the Social Media Conversation?
Your company is more than just one person; make sure your social media strategy reflects that. …
Internet Law 101, Part 1
The basics of trademark law and some guidelines on the proper use of testimonials and endorsements. …
Using Analytics to Understand Your Readers
Advertising-based publishing is largely a crap shoot. It may end up being a wild success but it is much more likely that it will be a very marginal success. If you want to take your site from the marginal category to the wild then you are going to have to figure out what your readers want. After all all of your profits in publishing will be based on how many views you get. Without readers there can be no views….
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Google Wave 101
Check out Google’s new real-time platform combining instant messaging, e-mail, document creation, and collaboration. …
Baidu — The SEO Perspective
If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now. …
Tips for Organizing Your Landing Page
Address these questions to ensure that visitors can access information on your landing page. …
Google Bid Simulator: A Step Toward Efficiency, Volume
While some data in Google’s new tool isn’t available for all keywords, it’s still a must-have for search marketers making bid management decisions. …
Team Work Has More Rewards Than a Group Effort
Weighing the pros and cons of building an in-house search marketing team versus hiring outside consultants. …
Consumers Head Online for Local Business Information
A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses. …