search engine marketing http://searchwwww.com Optimisation and Rankings Wed, 17 Mar 2010 13:39:05 +0000 http://wordpress.org/?v=2.2.1 en SEM: A Call to Action http://searchwwww.com/sem-a-call-to-action/ http://searchwwww.com/sem-a-call-to-action/#comments Wed, 17 Mar 2010 13:39:05 +0000 desmondo http://searchwwww.com/sem-a-call-to-action/ SEM: A Call to Action
A call to action in your ads and your site is critical. Getting your potential customers’ attention is important, but getting them to direct that attention to doing what you want them to do is an absolute. …

Winning the Multi-Agency Game: Can’t We All Just Get Along?
Some survival tips for when you’re asked to work with your clients’ other agencies. …

Build Links in 30 Minutes a Day
You can successfully build links to any type of Web site in just 30 minutes a day. Here’s how. …

SEO vs. PPC Debate — Which Do You Prefer?
There’s a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? …

Forget Shorty: Long Tail Keywords Convert Cheaper
Don’t miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. …

Get Your Search Campaigns Ready for the Yahoo/MSN Merger
Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas. …

What Does Google Social Search Mean for SEO?
Consider implementing these tips to expand your real estate in search results. …

Measuring Social Media with Web Analytics, Part 1
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. …

Managing Global Web Sites
Managing global sites across dozens of markets is a very complex process. Here’s a quick primer on how to effectively manage global search programs and see them succeed. …

Your Locations are Your Biggest Digital Assets
A physical address has huge online implications. While you’re covering your assets, make sure to build up your presence for local-based searches. …

]]> http://searchwwww.com/sem-a-call-to-action/feed/ Measuring Social Media with Web Analytics, Part 1 http://searchwwww.com/measuring-social-media-with-web-analytics-part-1/ http://searchwwww.com/measuring-social-media-with-web-analytics-part-1/#comments Mon, 15 Mar 2010 17:38:31 +0000 desmondo http://searchwwww.com/measuring-social-media-with-web-analytics-part-1/ Measuring Social Media with Web Analytics, Part 1
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. …

What Can Mobile Do?
The transition for advertisers from online to mobile search is still in its infancy, so there are massive benefits for early adopters. Get ahead of other marketers, understand the space, and drive your brand as a leader. …

]]> http://searchwwww.com/measuring-social-media-with-web-analytics-part-1/feed/ Passing The Torch as an SEO Manager http://searchwwww.com/passing-the-torch-as-an-seo-manager/ http://searchwwww.com/passing-the-torch-as-an-seo-manager/#comments Sat, 13 Mar 2010 19:38:27 +0000 desmondo http://searchwwww.com/passing-the-torch-as-an-seo-manager/ Passing The Torch as an SEO Manager
At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How you help your soon-to-be former employer during this time says a lot about you as a professional. …

SEO vs. PPC Debate — Which Do You Prefer?
There’s a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? …

Forget Shorty: Long Tail Keywords Convert Cheaper
Don’t miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. …

]]> http://searchwwww.com/passing-the-torch-as-an-seo-manager/feed/ SEO vs. PPC Debate — Which Do You Prefer? http://searchwwww.com/seo-vs-ppc-debate-which-do-you-prefer/ http://searchwwww.com/seo-vs-ppc-debate-which-do-you-prefer/#comments Fri, 12 Mar 2010 20:39:38 +0000 desmondo http://searchwwww.com/seo-vs-ppc-debate-which-do-you-prefer/ SEO vs. PPC Debate — Which Do You Prefer?
There’s a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? …

]]> http://searchwwww.com/seo-vs-ppc-debate-which-do-you-prefer/feed/ Focus on the User http://searchwwww.com/focus-on-the-user-2/ http://searchwwww.com/focus-on-the-user-2/#comments Thu, 11 Mar 2010 03:40:16 +0000 desmondo http://searchwwww.com/focus-on-the-user-2/ Focus on the User
How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster. …

Your Locations are Your Biggest Digital Assets
A physical address has huge online implications. While you’re covering your assets, make sure to build up your presence for local-based searches. …

Using Linkscape Metrics to Prioritize Link Building Campaigns
How to get the most out different backlink reports and generate high value link targets. …

Mobile PPCall Simplified: A Conversation with Google
Google’s mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? …

]]> http://searchwwww.com/focus-on-the-user-2/feed/ Using Linkscape Metrics to Prioritize Link Building Campaigns http://searchwwww.com/using-linkscape-metrics-to-prioritize-link-building-campaigns-2/ http://searchwwww.com/using-linkscape-metrics-to-prioritize-link-building-campaigns-2/#comments Sat, 06 Mar 2010 16:38:32 +0000 desmondo http://searchwwww.com/using-linkscape-metrics-to-prioritize-link-building-campaigns-2/ Using Linkscape Metrics to Prioritize Link Building Campaigns
How to get the most out different backlink reports and generate high value link targets. …

]]> http://searchwwww.com/using-linkscape-metrics-to-prioritize-link-building-campaigns-2/feed/ Google Buzz 101 http://searchwwww.com/google-buzz-101/ http://searchwwww.com/google-buzz-101/#comments Fri, 05 Mar 2010 17:41:31 +0000 desmondo http://searchwwww.com/google-buzz-101/ Google Buzz 101
For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it. …

Get Your Search Campaigns Ready for the Yahoo/MSN Merger
Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas. …

Search Around the World: Italy
A look at the most popular search engines, top industries, and search marketing best practices in Italy. …

Mobile PPCall Simplified: A Conversation with Google
Google’s mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? …

Forget Shorty: Long Tail Keywords Convert Cheaper
Don’t miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. …

Focus on the User
How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster. …

Measuring Social Media with Web Analytics, Part 1
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. …

Passing The Torch as an SEO Manager
At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How you help your soon-to-be former employer during this time says a lot about you as a professional. …

]]> http://searchwwww.com/google-buzz-101/feed/ Using Linkscape Metrics to Prioritize Link Building Campaigns http://searchwwww.com/using-linkscape-metrics-to-prioritize-link-building-campaigns/ http://searchwwww.com/using-linkscape-metrics-to-prioritize-link-building-campaigns/#comments Thu, 04 Mar 2010 17:38:10 +0000 desmondo http://searchwwww.com/using-linkscape-metrics-to-prioritize-link-building-campaigns/ Using Linkscape Metrics to Prioritize Link Building Campaigns
How to get the most out different backlink reports and generate high value link targets. …

PPC Consulting: Avoiding the Client Bad Beat Stories
A cautionary tale of how consultants should structure pay for paid advertising spends. …

]]> http://searchwwww.com/using-linkscape-metrics-to-prioritize-link-building-campaigns/feed/ What Can Mobile Do? http://searchwwww.com/what-can-mobile-do/ http://searchwwww.com/what-can-mobile-do/#comments Wed, 03 Mar 2010 01:39:12 +0000 desmondo http://searchwwww.com/what-can-mobile-do/ What Can Mobile Do?
The transition for advertisers from online to mobile search is still in its infancy, so there are massive benefits for early adopters. Get ahead of other marketers, understand the space, and drive your brand as a leader. …

3 Tools for Optimizing Page Speed
If you’re responsible for a site, and you think you may have page load time issues, here are some tools to get your site performance up to speed. …

Forget Shorty: Long Tail Keywords Convert Cheaper
Don’t miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. …

Measuring Social Media with Web Analytics, Part 1
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. …

Google Buzz 101
For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it. …

Focus on the User
How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster. …

PPC Consulting: Avoiding the Client Bad Beat Stories
A cautionary tale of how consultants should structure pay for paid advertising spends. …

Getting Your Money’s Worth: SEO and Your Digital Assets
Tips for optimizing digital assets, such as images, videos, white papers, sales materials, and press releases, to gain more search value. …

]]> http://searchwwww.com/what-can-mobile-do/feed/ Five Ways to Optimize Pages http://searchwwww.com/five-ways-to-optimize-pages/ http://searchwwww.com/five-ways-to-optimize-pages/#comments Mon, 01 Mar 2010 09:38:10 +0000 desmondo http://searchwwww.com/five-ways-to-optimize-pages/ Five Ways to Optimize Pages
You think very carefully about your keywords your phrasing your titles and links when you create an article or blog post for the Web. When writing with an Internet audience in mind you re always sure to optimize your content for best effect with the search engines. SEO isn t just something you want to use when creating blogs and bits and content for your site SEO is something you want to use on every single page. Learn five ways to optimize pages all over your Web site….
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WordPress Database Tutorial: Security, Backup and Efficiency Tips
WordPress is currently the most important open source website publishing software. It has diverse applications ranging from self-publishing content blogging to acting as a full-fledged content management system. Yet only a few tutorials give serious emphasis to the WordPress database which is the core of WordPress operations. This tutorial seeks to remedy this situation….
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How to Build Links, Increase Traffic and Exposure
Getting your company’s content published on third-party Web sites helps generate links and increases traffic and exposure. Five tips for streamlining the process. …

PPC Consulting: Avoiding the Client Bad Beat Stories
A cautionary tale of how consultants should structure pay for paid advertising spends. …

3 Tools for Optimizing Page Speed
If you’re responsible for a site, and you think you may have page load time issues, here are some tools to get your site performance up to speed. …

Google Buzz 101
For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it. …

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