Frugal Is the New Black
The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy. …
Google`s Influence on the Internet Through its Ad Network
Google has a reputation as a playful harmless company that strives to do good or at least to not be evil. In fact the search giant has a stronger grasp on the Internet than most people seem to realize. Don t believe it Keep reading….
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Facebook Marketing 101
Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. …
Measuring Success 101, Part 1
Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. …
Social Media Success Stories
What is the ROI of social media? Consider these success stories before activating your calculator. …
Identify New Paid Search Opportunities
Search distribution relationships impact your paid search campaigns. Here’s how you can use this information to alter your results. …
SEO Tools — Worth the Time and Money?
An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts. …
Roles vs. Personas vs. Cognitive Styles
People who visit your site all have unique personalities and temperaments. Understand these differences all play key roles when planning for landing page optimization. …