Getting Creative with Content for Universal Search
Google and the other search engines have begun mixing in more than just text-based results in their web searches. You can still perform specific searches for videos images and blogs but thanks to Google s Universal Search you can also find them in general results. How does this affect your SEO strategy …
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SearchDay: Do Social Networks Bring Out the Animal in Us?
Today’s search engine marketing news and opinion: Do Social Networks Bring Out the Animal in Us?; How to Take on a Major SEO Client; What’s In Your Travel Tool Bag?; and more.
SearchDay: Taming the Placement-Targeted Campaign Beast
Today’s search engine marketing news and opinion: Placement-Targeted Campaigns: Taming the Beast; Microsoft Puts New Yahoo Deal on Table; Search: The Next Five Years; and more.
Powerset Launches as Wikipedia Tool
Powerset says it can deliver on a promise originally made by Ask Jeeves namely if you ask it a simple question it will answer. This trick calls for software with the ability to understand the meaning of words something even Google s engineers find challenging to create. With Powerset s technology in open beta though we can see for ourselves how well it works….
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SearchDay: Five Traits of the Ideal Link Builder
Today’s search engine marketing news and opinion: Five Traits of the Ideal Link Builder; Microsoft Search CashBack: Stealing from Google?; Obama’s Online Ad Spend Favors Google; and more.
SearchDay: Don’t Hire a Butcher to do a Baker’s Job
Today’s search engine marketing news and opinion: Don’t Hire a Butcher to do a Baker’s Job; WebMD CEO Fights Off Google Health Virus with SEO; Social Media Marketing in an Enterprise Environment; and more.
SearchDay: Google Sitelinks - The Good, the Bad, and the Ugly
Today’s search engine marketing news and opinion: Google Sitelinks - The Good, the Bad, and the Ugly; Training Your Search Marketing Employees; Taguchi Sucks for Landing Page Testing; and more.
SearchDay: It Pays to Link Consistently
Today’s search engine marketing news and opinion: It Pays to Link Consistently; Well Rounded SEM for SMBs; Testing Landing Pages Includes Testing Best Practices; and more.
Yahoo: Busy as Usual
With all eyes focused on the probably-abandoned takeover attempt from Microsoft it s easy to forget that business as usual went on at Yahoo. And boy has the venerable search engine been busy. In this article I will relate just a few things Yahoo has accomplished. It might reassure the skeptics that the company still has some life in it….
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