Maximum PPC
Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand. The vast majority of companies would increase search budgets, if only their perceived barriers were removed. …
Social Media Madness — The Sweet 16
In the spirit of College basketball’s upcoming March Madness tournament, we’ve got the “Sweet 16″ of social media. Check out this scoreboard of each company’s strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. …
Online Tools That Will Help Your SEO Strategy
If you ve felt a little lost in the world of search engine optimization take heart. This article will lay out the basic SEO principles go over the ways that web design affects SEO and vice versa and give you a list of five online tools that will help you enormously with your SEO strategy. Keep reading to become enlightened pretty soon you ll be on your way to the top of the search engine results pages …
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Maintaining an SEO Log
At its root, SEO is an inexact science. It’s a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect. …
Link Building Tips From Experts
Getting links is one of the biggest challenges facing site owners and SEOs. However who links to you and how many links you have are important parts of Google s algorithm. So you need those links to get seen by the people who are searching for what you have to offer. What can you do Keep reading for some link building ideas….
Replicating the Web: Will Google Dominate Mobile Search?
With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. …
Social Media Marketing 101, Part 2
Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish. …
Social Media Marketing 101, Part 1
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It’s one thing to talk about social media, and another to experience it firsthand. You’ll be a more effective social media marketer if you’re already a participant. …