Mobile Coupons Offer Multiple Benefits
Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. …
Baidu — A Sleeping Giant Awakens
Baidu is the search engine of choice for the Chinese people, but will it stay on top after some dramatic changes? The new Baidu Professional Edition will likely impact short-term advertising results for the sake of better long-term relevance. …
Get Your Small Business Involved in Social Media
Any business has the potential to excel (or fail) socially online. Having a game plan is key to making sure you’re ready for both instances when your small business participates in social networks. …
PPC Bid Management, Part 2
There are times when manual bidding is enough, and other times when an automated solution is what’s needed. Whether you use an automated or manual bid management system, it really takes a good balance of human and computer interaction to produce the best results. …
Bring Legal in Early on Your Social Media Strategy
With social media, it’s better to make your legal team a part of the process from the beginning. Knowing the legal rules of the road when you’re entering into and engaging in conversations on social media sites can save a lot of time, sweat, tears, and — most of all — money. …
Is Yellow Journalism the New Color of Content?
There seems to be a trend in being sensational lately, and not just by the lesser bloggers and reporters. Yes, online competition is fierce, but there should also be some responsibility. …
Can Crowd Sourcing Deliver Effective International SEO?
Does it make sense to outsource your translation, and therefore your search engine optimization efforts, to a bunch of well-meaning volunteers? Crowd sourcing may not be all it seems, especially when it comes to international SEO. …
Link Marketing Opportunities in Your Backyard
You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town? …