More Ways to Optimize for Local Search
This is the second part of a two-part article on local search engine optimization. In this part we are going to cover how different factors affect local search engine rankings the number of user reviews positive and negative reviews reviews on third party websites the age of the business listing keyword location categories phone number and more….
Is Twitter Killing Other Online Activities?
The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Given the social aspect of Twitter, it could be a forum killer long before it becomes a serious threat to Google. …
Blogs and Blogging 101, Part 1
Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. …
The History of Search and Search Technology
This is a brief history of search engines and search technology. In this article you can learn the basics of how search engines work and how they got to where they are at the moment. We ll also look at important ranking factors including the historical reasons for why they are important near the end we ll consider what factors may become more important in the future….
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Applying Probability to Landing Page Optimization
In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. …
Taking the Fear Out of Web Analytics for Your Small Business
Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren’t measuring the right data? …