Of Local Search, Love Meters, and Raking Leaves
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy. …
Web Analytics 101, Part 1
Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you’re throwing away a huge opportunity. …
Search Ad Quality Score 101, Part 2
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. …
Are Rankings Still Relevant?
Are we heading toward an age where site ranking doesn’t matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. …
Training Your Content Developers on SEO Copywriting
SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience. …
Tibet’s Revenge
There’s quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week’s column, most of you got the humor in it. For those who didn’t, or only read the headline and first three sentences, please continue on to the punch line at the end. …