Search Engine Forums Spotlight: March 14, 2008
Found in the search marketing forums: SES NY Party Thread; Reining in the Search Engines; Google Penalty; and more.
Where’s Search Heading? Ask Yahoo’s Chief Scientist
For the past 10 years, most search engines have relied heavily on analyzing anchor text, links, and content to determine relevance. But recently, researchers at the top search engines have begun to look at other signals that might indicate search result relevance.
Defending SEM During a Recession
If a recession does come, search marketers will need to defend their budgets, and even their jobs. Defining past value to the company, and future contributions, can be a straightforward process.
Q&A with Nicholas Carr, author, The Big Switch
Carr’s new book explores the future of computing and its implications for business and society. He’ll discuss some of those topics today during his opening keynote at SES New York.
Q&A with Jason Calacanis, Founder & CEO, Mahalo.com
"Frankly, most SEOs are really smart and hard working; they’re just horribly misguided. They focus too much on the tricks to get people in the door and not enough on what people eat when they’re inside the restaurant."
Highlights from the SEW Blog: March 17-21, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.