SEM Vendor Checklist
Finding the right search marketing partner requires legwork, research, and persistence. To make the process a bit easier, SEM agency owner Marty Weintraub has provided 48 practical questions to qualify prospective search marketing vendors.
Highlights from the SEW Blog: March 3-7, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Online Reputation Management Requires Cabinet War Rooms
Intense preparation helped Churchill win the war, and it can help you deal with a sudden reputation management crisis. Reacting swiftly and decisively can help minimize the damage from negative search results.
Search Engine Forums Spotlight: March 14, 2008
Found in the search marketing forums: SES NY Party Thread; Reining in the Search Engines; Google Penalty; and more.
Finding Recession-Proof SEM Jobs
Are search engine marketing jobs and budgets really recession-proof? And, if they are, will going to SES New York this week help traditional marketers get through the most serious recession since World War II?
Ask.com Remains Committed to Search
The reports of Ask.com’s death have been exaggerated. The company remains committed to its search technology, and is not throwing in the towel, as many believe.
Blog Marketing and Social Media Optimization
This article will not look at how to create or market your blog. It will simply look at how to market yourself on other people s blogs through paid blog advertisements. It will look at the big blog ad companies out there and then look at how a company can use them hopefully with as little cash as possible to promote its products. I will also look at how viral campaigns catch on in the blogosphere and how you can create some free cyberbuzz by letting your PR blow across it….
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Google Analytics Adds Industry Benchmarking
Users who opt into the new program will be able to compare their site’s performance against the rest of their industry or another industry.
Exploring a New Search Engine: Galaxy IT
Google leads the pack as far as search engine market share but that doesn t stop other companies from trying to reinvent Internet search with new approaches. Galaxy IT thinks its visual interface provides users with a more intuitive way to search. Should Google be worried …
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