SEO Copy: The Basics
Search engine optimization involves many things linking copy writing competitive research before writing copy navigation usability and even marketing copy or optimization of landing pages. In this article we will look at writing for search engines or specifically writing text that is both bot friendly and human friendly….
Search Engine Strategies London 2008 Conf & Expo Learn how search engine friendly design can tap into free traffic from search engines ?SESLondon.com
Old Media, New Media Need to Learn from Each Other
Online content publishers and publishing houses that produce print content whether it be books magazines or newspapers sometimes have trouble understanding the very real differences between them. Yes they both produce content — but they go about it very differently which leads to different cultures. This can lead to frustration whenever the two cultures meet or old media and new media companies try to compete with each other….
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Search Engine Forums Spotlight
Found in the search marketing forums: In-House SEM Ineffective? Give Me a Break; Realistic Expectations; Questions on PPC Copywriting; and more.
News Search Analysis: SES San Jose
Some news and blog search analysis shows that Google’s universal search and Marissa Mayer ruled the headlines in coverage of Search Engine Strategies.
ComScore Broadens Search Measurement
The market research provider this week updated its qSearch 2.0 measurement service to dramatically expand the number and kinds of properties being measured.
Highlights from the SEW Blog: August 27, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Can PPC Listings Affect Organic Rankings?
The simple answer is no. Despite this, one of the best ways to increase your organic traffic is to start an aggressive PPC campaign.
A First Timer’s View of SES San Jose
How did Search Engine Strategies measure up against other technical conferences? SEO analyst John Parent shares his thoughts.