SEO Horror Stories
Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don’t know anything beyond how to write a title tag. …
Bing Ads Show Strength in Key Verticals
While Bing’s market share has increased overall, it’s search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. …
The Big “O” — Offshoring
Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. …
International SEO 101, Part 1
International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. …
Do Accents Really Matter in International SEO?
Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what’s the story? …