Top Signs Your Site Isn’t Ready for Prime Time
Many things have changed in the last few years, but the real foundation for SEO success hasn’t changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series. …
Online Copywriting Advice
Human visitors read. Bots scan and rank but bots do it for human visitors. It will be moms dads sisters and brothers who read the page and it s those people who have the wallets with credit cards and PayPal accounts. In this article we discuss core online copy writing techniques to help make your website more effective at selling and making money….
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Effective PPC Ad Copy 101, Part 2
We’ve covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we’ll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. …
The Web’s Wild West Days Are Gone
Just a few years ago, the Web was an open playing field where few things were taboo. Those days are gone, and if we’re not careful, there could be dire consequences for online marketers. …
Get Your Head Out of the Sand
A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they’re saying about you? Are you missing out on opportunities to connect with them? …