Nov 26
Tracking Real Value with Incremental ROI
You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don’t let net ROI mask incremental losses.
Corporate America Can Learn a Lot from Bloggers
Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers.
Lyris Intros BidHero Campaign Management Tool
The PPC management tool is part of Lyris HQ, an integrated online marketing management platform.