What Would a Yahoo-Microsoft Merger Look Like? Part 2
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
What Would a Yahoo-Microsoft Merger Look Like? Part 3
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
Super Bowl XLII Ads – Where’s the URL?
Some Super Bowl advertisers used their 30 seconds to drive visitors to their Web sites, while others made it difficult to find their online presence.
Highlights from the SEW Blog: February 4-8, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Highlights from the SEW Blog: February 11-15, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Search Engine Forums Spotlight: February 15, 2008
Found in the search marketing forums: SES New York Parties; No Follow: Do You Follow?; Optimizing Flash in 2008; and more.
Fortune Tellers and Paid Bid Management
Keyword bid management for a paid search campaign can be accomplished in different ways. Are you trusting a “fortune teller” to guide your campaigns?